MEMPHIS, Tenn. (December 12, 2016) — Krone, a leader in the North American hay and forage equipment market, announced today that Dave Patterson joined the Krone Marketing and Sales Support team in the role of Brand Marketing Manager.
Patterson brings over 35 years of brand, marketing and communications experience to Krone. Most recently he spent the last 20+ years on the company-side of the business in creative and management roles serving as the Manager of Advertising and Marketing Communications at John Deere Financial. Prior to that he spent 15+ years on the agency-side of the business in creative, account management and direct marketing roles. Dave has been an active member of The National Agri-Marketing Association (NAMA) for over 38 years and holds numerous industry awards for his work.
“We are very excited for the opportunity to have Dave join our Krone family and to expand the Marketing and Sales Support team. Dave brings a wealth of agri-marketing insight, knowledge and connections that will help us to continue to grow our business in North America,” said Tommy Jones, Krone North America President and CEO.
Patterson will be responsible for leading Krone’s Product Marketing, Marketing Communications and Retail Store Marketing teams and will report to the Vice President of Marketing and Sales Support, Laura Lines. Dave and his family will remain in the Des Moines, Iowa area where he enjoys officiating high school basketball and is a Big Brother with the Big Brothers Big Sisters of America mentoring organization.
About Krone North America
Krone was founded in Spelle, Germany in 1906 and established Krone North America in Memphis, Tennessee in 1973. The company employs more than 4,500 associates globally, including 160 in the United States. Krone’s innovative hay and forage products are sold through a network of more than 400 dealers across the United States, Canada, Mexico and Puerto Rico. Still owned and operated by the Krone family, the company’s product line includes high-capacity mower conditioners, disc mowers, rotary tedders and rakes, round balers, large square balers and a full range of forage harvesters. Krone is driven by the needs of its customers and guided by their input. Since Krone is first to market with the newest technology and efficiencies, Krone equipment is the first choice of professional hay and forage producers.